International Marketing Notes | Oxbridge Notes the United Kingdom
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International Marketing Notes

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Benefit to buyer - very concise, sourced from a variety of readings, easy to interpret
Note taking style - short, accurate bullet points, topic by topic
Content - Introduction to Marketing, Profiling, Consumer Motivation, The Marketing Mix (4Ps), Loyalty and Retention, Global Marketing

Includes analysis of the following academic commentators:

Lambin
Webster Jr. and Co.
Levitt
Brassington and Petit
Gurau
Charles Hill
Kotler and Singh
Peter and Olson
Baker
Rogers
Baines and Co.
Anderson and Co.
Kotler and Keller
Anderson and Co.
Skouras and Co.
Kotler and Armstrong
Hand, Riley and Co.
Kumar and Reinartz: Designing Loyalty Programmes
West, Ford, Ibrahim: Relationship Strategies
Dowling and Uncles
Liu
Halberg
Usunier and Lee (Intercultural Marketing Strategy)
Lee and Carter (Product and Brand Management)
Dawar and Chattopadhyay

Grade 1st Class
Year 2011
Institution London School Of Economics
Country United Kingdom
Level Undergraduate

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Included inside this International Marketing revision package

Blue text indicates links to free sample(s):

  1. Customer Loyalty And Retention Notes Customer Loyalty And Retention Notes (3 pgs)
  2. Global Marketing Notes Global Marketing Notes (3 pgs)
  3. International Marketing Notes International Marketing Notes (22 pgs)
  4. Introduction To Marketing Notes Introduction To Marketing Notes (2 pgs)
  5. Market Profiling And Strategic Marketing  Notes Market Profiling And Strategic Marketing Notes (3 pgs)
  6. Marketing Mix: Placement And Distribution Notes Marketing Mix: Placement And Distribution Notes (1 pgs)
  7. Marketing Mix: Pricing Notes Marketing Mix: Pricing Notes (2 pgs)
  8. Marketing Mix: Product Notes Marketing Mix: Product Notes (2 pgs)
  9. Marketing Mix: Promotion Notes Marketing Mix: Promotion Notes (2 pgs)
  10. Segmentation, Targetting And Positioning Notes Segmentation, Targetting And Positioning Notes (2 pgs)
  11. Product Why We Buy? Consumer Motivation Notes (2 pgs)

Total Page Count: 44

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