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Audiences Notes

This is a sample of our (approximately) 11 page long Audiences notes, which we sell as part of the Media Studies MS1 Notes collection, a 75% package written at Chelsea Independent College in 2014 that contains (approximately) 24 pages of notes across 2 different documents.

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Audiences Revision

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An individual or collective group of people who read or consume any media text.

Eg: TV viewers, radio listeners, magazines readers, etc.


 Without audiences, there would be no media.
 The reason media organizations produce media texts is to make profit. Thus no audience means no profit.
 The mass media is getting more competitive nowadays to attract more audiences in different ways and to stay profitable.

Old forms of media like TV, print, radio,… used to have a large amount of audiences. However, nowadays, they need to work harder to maintain their audiences.
New technology also made it harder to define audience; a large group of people reading the same thing at the same time is outdated, audiences are now 'fragmented'.

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