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Audiences Notes

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Audiences Revision

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AUDIENCE

An individual or collective group of people who read or consume any media text.

Eg: TV viewers, radio listeners, magazines readers, etc.

THE IMPORTANCE OF AUDIENCES

 Without audiences, there would be no media.
 The reason media organizations produce media texts is to make profit. Thus no audience means no profit.
 The mass media is getting more competitive nowadays to attract more audiences in different ways and to stay profitable.

IMPACT OF NEW TECHNOLOGY ON AUDIENCES
Old forms of media like TV, print, radio,… used to have a large amount of audiences. However, nowadays, they need to work harder to maintain their audiences.
New technology also made it harder to define audience; a large group of people reading the same thing at the same time is outdated, audiences are now 'fragmented'.

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