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Media Influences On Addiction Notes

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Media influences on addiction

Examples:

Film, TV, newspapers, internet, leaflets, posters

Positive - prevent addiction through education and role models - support treatment by providing sources of help Negative - role models glamourise addictive behaviours - promotes inaccurate information about effects of addiction

Negative:

SLT - see role models engaging in addictive behaviour - adverts encourage you to engage in behaviour using attractive people - learn a coping strategy
 Theory of planned behaviour - subjective norms - media portray image of what other people are doing
Theory of planned behaviour - attitude - influenced by media portraying outcome e.g. Snoop Dogg videos
Operant conditioning - vicarious positive reinforcement e.g. money in Breaking Bad
Social identity theory - wanting to look attractive if attractive people are portrayed in adverts e.g. alcohol - people see others who look like themselves in adverts e.g. whisky and wine adverts
Classical conditioning - associations between lifestyle and addiction e.g. associating Southern Comfort and confidence

Positive:

SLT - when role models turn their life around and become popular after an addiction e.g. Russell Brand Theory of planned behaviour - attitude - media could educate people, either explicitly or subtly (adverts or soap operas) - charity groups - e.g. Jeremy Kyle or Breaking Bad Operant conditioning - vicarious negative reinforcement e.g. addicts in Breaking Bad

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