Someone recently bought our

students are currently browsing our notes.


Culture Notes

Economics and Management Notes > Marketing Notes

This is an extract of our Culture document, which we sell as part of our Marketing Notes collection written by the top tier of Oxford University students.

The following is a more accessble plain text extract of the PDF sample above, taken from our Marketing Notes. Due to the challenges of extracting text from PDFs, it will have odd formatting:

Culture Hofstede: culture is the collective programming of the mind which distinguishes the members of one group or category of another. Learned not inherited. In markets - affected prosperity and conditions
? Platteau - the market mechanism can only function effectively if it is embedded into an appropriate social structure and set of values - the market therefore must be based on and influenced by culture.
? Dickson - cultural history has a big impact on which countries are rich/poor today: o Christianity and property rights of merchants in the West allowed novelty and innovation to spread fast. o Islamic culture/China closed in on itself, shunned innovations.
? And markets across the world have come to emphasise different aspects over time (Smart): o Western market focused on economic efficiency through self interested individuals. o But in Japan/South Korea markets built around the need for individuals to identify with a group. o And in HK/Taiwan built on network relationships between business associates based on trust and obligations (alliances/cooperative subcontracts). o Social economies like these disregarded in the West as being utopian/unrealistic - howevs not only feasible but may be the reason E Asia caught up with the West. o Practical route to economic efficiency varies according to local conditions, need to understand social relations/cultural values to contruct efficient firms.
? Is 'the market' becoming global due to super innovations like the internet? Super innovations increase the speed, efficiency and effectiveness of transmission of new ideas and technology between cultures.
? Changes in attitutudes towards foreign products? Will we start learning a new global culture?
In consumption
?????Belk - our consumption choices define and express our lifestyles and social identities when we are faced with multiple social roles in large scale urban environments - all acts of purchase or consumption are decisions not only about how to act but who to be (Miller).
?????Aspects of themselves people want to express depends on culture:

Buy the full version of these notes or essay plans and more in our Marketing Notes.