Hollywood SAS v Souza Cruz SA [2002] ETMR 705
Judgement for the case Hollywood SAS v Souza Cruz SA
Table Of Contents
Defendant sought to register mark ‘HOLLYWOOD’ for tobacco.
Claimant, owner of earlier identical mark in relation to chewing gum, opposed registration on grounds this would damage reputation of earlier mark.
Held
Registration of ‘HOLLYWOOD’ for tobacco would harm reputation of Claimant’s trade mark.
I.e. manufacturer of confectionary does not want his products to be associated with those that cause death
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