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Hollywood SAS v Souza Cruz SA

[2002] ETMR 705

Case summary last updated at 01/02/2020 17:33 by the Oxbridge Notes in-house law team.

Judgement for the case Hollywood SAS v Souza Cruz SA

D sought to register mark ‘HOLLYWOOD’ for tobacco. C, owner of earlier identical mark in relation to chewing gum, opposed registration on grounds this would damage reputation of earlier mark. Held:
·       Registration of ‘HOLLYWOOD’ for tobacco would harm reputation of C’s trade mark.
·       I.e. manufacturer of confectionary does not want his products to be associated with those that cause death

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