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Consumer Behaviour Glossary Notes

Management Notes > Consumer Behaviour Notes

This is an extract of our Consumer Behaviour Glossary document, which we sell as part of our Consumer Behaviour Notes collection written by the top tier of University Of Exeter (Business School) students.

The following is a more accessble plain text extract of the PDF sample above, taken from our Consumer Behaviour Notes. Due to the challenges of extracting text from PDFs, it will have odd formatting:

CONSUMER BEHAVIOUR - GLOSSARY

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ABC model of attitudes - a multidimensional perspective stating that attitudes are jointly defined by affect, behaviour and cognition.

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Absolute threshold - the minimum amount of stimulation that can be detected on a sensory channel.

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Acculturation - the process of learning the beliefs and behaviours endorsed by another culture.

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Activation models of memory - approaches to memory stressing different levels of processing that occur and activate some aspects of memory rather than others depending on the nature of the processing task.

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Activity stores - a retailing concept that lets consumers participate in the production of the products or services being made in the store.

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Actual self - a person's realistic appraisal of his or her qualities.

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Adaptation - the process that occurs when a sensation becomes so familiar that it is no longer the focus of attention.

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Affect - the way a consumer feels about an attitude object.

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Affluenza - a term used to describe what some critics see as the negative side effects for consumers mental and physical health of an excessive focus on consumption; and the underlying assumption of an inverse relationship between happiness and concern with material goods.

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Antibrand communities - groups of consumers who share a common disdain for a celebrity, store or brand.

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Appeal - the basis of the persuasive message in an advertisement which can be linked to a range of emotions and message types.

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Approach-approach conflict - a person must choose between two desirable alternatives.

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Approach-avoidance - a person desires a goal but wishes to avoid it at the same time.

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Atmospherics - the use of space and physical features in store design to evoke certain effects in buyers.

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Attention - the assignment of cognitive capacity to selected stimuli.

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Attitude - a lasting, general evaluation of people, objects or issues.

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Avoidance-avoidance conflict - when we desire a goal but wish to avoid it at the same time.

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Behaviour - a consumers actions with regard to an attitude object.

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Behavioural influence perspective - the view that consumer decisions are learned responses to environmental cues.

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Behavioural learning theories - the perspectives on learning that assume that the learning takes place as the result of responses to external events.

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