CwasFrench producer of high-quality goods. When consumers searched for term ‘Louis Vuitton’, this brought up advertisements for sites offering counterfeit versions of Louis Vuitton’s products. C claimed that Google had infringed its trade marks under Article 5(1)(a) (identical marks and goods) by:
i) offering keywords that corresponded to C’s trade marks
ii) and by offering keywords that corresponded to C’s trade marks in combination with other terms such as ‘replica’ and ‘imitation’:
· See notes.