Claimant was proprietor of Harrods department store.
Defendant opened a preparatory school named the ‘Harrodian School’ in premises upon which the ‘Harrodian Club’ (a club originally founded for the store’s employees) had been situated.
Claimant did not run a school, nor did it ever intend to do so. Nevertheless Claimant alleged there was passing off.
In relation to the suggestion that use of term ‘Harrodian’ had diluted the goodwill in Claimant’s name, held:
Harrods both:
Offers an incredible range of goods and services
Has a long-established and wide reputation for doing this
However public only associate a trader’s reputation with a limited field of commercial activity
To be known to everyone is not the same as to be known for everything
Only goodwill can be protected by passing off.
Thus use of Harrods name by Defendant did not trespass on Claimant’s goodwill.
A trader’s distinctive name can in some cases itself form part of his goodwill.
And therefore constitute a property interest.
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