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International Management Managing Across Cultures Notes

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Managing Across Cultures

TERMS

Ethnocentric Predisposition - A nationalistic philosophy of management whereby the values and interests of the parent company guide strategic decisions.

Polycentric Predisposition - A philosophy of management whereby strategic decisions are tailored to suit the cultures of the countries where the MNC operates.

Regiocentric Predisposition - A philosophy of management whereby the firm tries to blend its own interests with those of its subsidiaries on a regional basis.

Geocentric Predisposition - A philosophy of management whereby the company tries to integrate a global systems approach to decision making.

Globalisation Imperative - A belief that one worldwide approach to doing business is the key to both efficiency and effectiveness.

Parochialism - The tendency to view the world through one's own eyes and perspectives.

Simplification - The process of exhibiting the same orientation toward different cultural groups.

Guanxi - Chinese for "good connections".

THE STRATEGY FOR MANAGING ACROSS CULTURES

As MNC's become more transitional their strategies must address the cross cultural similarities and differences in their varied markets.

Strategic Predispositions

Most MNC's have a cultural strategic predisposition toward doing things in a particular way. Four distinct predispositions have been identified; ethnocentric, polycentric, regiocentric and geocentric.

If an MNC relies on one of these profiles over a period of time, the approach may become institutionalised and greatly influence strategic planning.

A predisposition toward any of these profiles can provide problems for a firm if it is out of step with the economic or political environment.

Successful MNC's use a mix of these predispositions based on the demands of the current environment.

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